![]() It’s a technology manufacturer and that’s how tech businesses work. ![]() ![]() This is the first real blemish to Sonos’s reputation and it’s not so much that it’s happened now and to these products, it’s the uneasy knowledge that the company could do it again. Sonos might do well to reach out to those customers and offer a better deal than the standard 30 per cent discount on new equipment.Įven then, though, such measures would not undo all the damage that this announcement has made. Owners of a single Connect:Amp can’t complain too much but it’s hard not to empathise with Sonos power users who’ve invested thousands over the years. Is it fair on Sonos customers? Not brilliantly - and we're not sure Sonos should be pushing people to build a system around the Connect without any caveat - but, as these things go in technology, even five years of support is not a bad run. If its legacy products “do not have enough memory or processing power to sustain future innovation” such as this, then it needs to ditch them now. Even giants like Amazon have recognised its importance and, if Sonos wishes to keep its place at the table of the audio elite, it needs to go hi-res too. Sonos may wish to focus more on developing the future and, of course, what company wouldn’t prefer its customers to buy more devices.Īnyone watching the trends in music streaming services and wireless headphones can’t fail to notice a drive towards audio quality with hi-res music. There are costs to maintaining an ever-growing fleet of older models. There may be other factors mixed up in there too. “Legacy products were introduced between 20 and, given the age of the technology, do not have enough memory or processing power to sustain future innovation.” That’s Sonos’s justification. With Sonos, it’s been different but, while its customers have every right to be upset, how long can we really expect ongoing software support for anyway? Remember, these products won't stop working - they might just not get the latest bells, whistles and tweaks. No one complains, we'd argue, because nobody fell in love with them. Let's be honest, few people complain about their defunct multi-room speakers made by LG, Sony, Panasonic, Denon, Samsung, Pure, Yamaha and whomever else has released a wireless audio product in recent years. Sonos was the first to get multi-room right some 15 years ago when it launched the Sonos ZonePlayer and Controller, and it’s now become a victim of its own continuing success. ![]() It’s the US brand’s advances in convenience, not audio quality, that have made it so popular. No other major company in audio has had to deal with technology upgrades to quite the same degree as Sonos. ![]()
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